Ethical eats: Jordans Cereals

February 17, 2012

Jordans Cereal have recently re-designed their packaging and the new boxes contain lots of information about how they look after nature.

Countryside Commitment

Their cereal is Conservation Grade, meaning that the farmers who grow grain for them are required to dedicate 10% of their land to wildlife. They are the only cereal company who insist farmers follow this practise.

The Prince’s Countryside Fund

The Prince’s Countryside Fund aims to improve the sustainability of British farming, reconnect consumers with countryside issues and to support farming and rural crisis charities.

And these are a bonus

• Their bags are not filled with sulphur dioxide (preservative)
• No added salt (salt is often added to cereal to make it sweeter!)
• The cereal is made from whole grains
• Free from artificial colours, flavours, preservatives or Genetically Modified Organisms (GMO)
• They are only about 20p more expensive than other cereals, so you can be ethical without breaking the bank

Image Source: Lovely Package