Your guide to natural and organic living

Sara Maria Strand soap at Covent Garden

January 13, 2009

I was in London yesterday and found a beautiful handmade soap stand at the Covent Garden Market.

Sara Maria Strand soaps

These soaps are available everyday from Covent Garden Market on the East Piazza opposite Russell Street.

Sara Maria Strand soaps

I spotted these soaps because it was pitch black, the stand was all lit up and smelt fantastic.

Sara Maria Strand soaps

All her soaps were delicately decorated with dried lavender, dried roses, soap shapes and dried fruit.

Sara Maria Strand soaps

Although I was tempted by the beautiful rose and geranium soaps above, I left with a huge piece of speckled green Rosemary Marble soap.

Sara Maria Strand soap business card

I asked for a business card and was presented with a small piece of nutmeg soap that smells (and looks) good enough to eat!.

If your ever in Covent Garden, this little soap stand is well worth a look!!

*** You can now buy SM Strand soap online at ***


  • Amanda on January 28, 2009

    What a gorgeous stand! So much thought and effort has gone in :-)

    Next time I’m in the big smoke I think I’ll have to swing by!!

  • Gemma on January 28, 2009

    It was beautiful! Let your nose guide you and you’ll find it :)

  • Claudia Politi on January 31, 2009

    ciao ,
    i’m italian and was in london last week end ,i found the stand very nice too, i’m trying to get in contact with …sara maria strand, i would like to buy more soap… but with the number on the soap bussines card… i can’t reach her from Italy… do you have an idea why there is writtem .. text and 07870-618003 and not phone ? searching with google did not help….
    if you could help me i would really appreciate,

  • Gemma on February 1, 2009

    If you are in Italy, you will need to use the UK country code and remove the first zero: +44 7870 618003. If you call that number it should then work. You can also send an SMS (text message) from your mobile phone. Hope this helps! :)

  • Marta on June 12, 2009

    Hey hey i worked at this place last holidays. There are many beautifull things for everyone ! :)
    That was very smelly work :)

  • Amy on July 23, 2009

    I bought soap last time I was in London. I love it. Does anyone konw if and how you could order online?

  • Gemma on July 24, 2009

    I love it too! I’ve had no luck finding any online either I don’t think they have a website (that I’ve managed to find anyway) :( Tried to contact them about it but had no luck…

  • floriana tancredi on December 6, 2009

    dv posso trovare questi saponi on line?

  • Gemma on December 7, 2009

    I haven’t found anywhere online that sells these soaps and they don’t appear to have a website. I think the only places you can buy them are at the Covent Garden Market or by calling them on +44 7870 618003.

  • flori on December 7, 2009

    tu pensi sia possibile ordinare telefonando?

  • Emily on August 2, 2010

    Has anyone found out if they ship overseas? I live in the US so it is the middle of the night there. I will try to call tomorrow and check. I see many have had no luck so I was curious if anyone knew. Thanks!

  • floriana on September 13, 2010

    i want buy this soap on line but i don’t know site of sara maria help me please

  • Jodie on November 7, 2010

    I really do love this lady too and I still go and sniff my business card now my soap has been used up!
    What amazing soaps!

  • Suzie Sanders on March 23, 2011

    My daughter bought me one of your rose and geranium soaps, and although it smells delicious, I don’t think it’s as it should be.
    The roses seemed rather mouldy, so I decided to cut them off and use the soap; but the rose stems have caused black staining, which runs quite a way down into the soap. Surely this isn’t what you intended. I’d appreciate your comments.
    Many thanks, Suzie Sanders

  • Gemma Garner on March 25, 2011

    Hi Suzie. We don’t make the soaps, we’ve just showcased them on our blog. Sara Maria Strand don’t have a website, so the only way to contact them is via the phone number on the soap label. Hope you manage to get hold of them about your soap. Plants and petals naturally go brown in soap but they shouldn’t go black and mouldy.

  • Christianna on May 29, 2011

    I have visited London last weekend and I bought soaps from that stand!I couldn’t resist!!!!!She does a great job!

  • Linda Mays on June 29, 2011

    I make handmade soap myself and came across this blog while searching for soap displays. I agree that the stand in the above pics is just beautiful! I tried to enlarge these photos so I could see more detail, but the photos got distorted once I zoomed in on them. If anyone gets a chance to snap more photos of this gorgeous display, I’d love to see more (since I will never be able to travel there in person). Or if anyone hears that this lady gets a web site, I’d love to know about it so I could visit it. I really like the style in which she presents all her products. It’s especially interesting to me since I’m a soapmaker myself.

    Huntington, West Virginia, USA

  • Rena on September 2, 2011

    It used to be a woman named C. Luka who sold these fantastic soaps. They still look exceptionally beautiful and I am sure they still smell just as fine. I’ll be there the next time I am within a mile of Covent Garden.

  • Hope Tarrant on February 20, 2012

    Gorgeous soap! I was in London in January and bought some lovely items, only wish I had bought more!

Let us know what you think