Your guide to natural and organic living

Welcome to anderra!

July 6, 2008

This project has been about 2 years in the making, but the idea for the site has only come around in the last 6 months. I have been collecting information for a long time and only recently
had I decided what I was going to do with it. So after a few months of hard work, here we are!


In my final year of uni I decided to create a concept labelling scheme to show consumers how sustainable the packaging they buy is. The idea being this label could be applied to any form of packaging, whether it be the plastic wrap on your bananas or the box from your new lawn mower.

In my research I came across Pangea Organics packaging – not only beautiful but very sustainable. Their soap boxes are made from egg crate carton and seeds are mixed in during the manufacture. When the packaging is no longer needed, it can be placed in the ground where it completely biodegrades and the seeds grown into a basil plant. The idea behind this was that the packaging could be used to create the products they sell. I was looking on their website trying to find out more information and I came across a page about ingredients they avoid in their skincare products. This got me curious and I started to read more about the subject.

After I’d done plenty of reading I decided to take a look at what was in the products I use everyday. It’s not suprising my sensitive skin was tight and dry all time with all the chemicals and synthetic ingredients packed into them. Afterwards, I found it difficult to carry on using them knowing what was in them, so I decided to seek natural alternatives!

The whole process really made me think. In our house, we try to eat well. We largely buy organic food, avoid processed foods or those packed with e-numbers and preservatives and order a Riverford box most weeks. I am spending all of this time trying to fill my body with nutritious food free from chemicals, so why put them all over my skin?

Over time I have replaced about 95% of what I use with natural alternatives, but it has taken me quite a while and has been no easy task. The first hurdle I came across was the massive amount of information available on the internet. The problem with this was that I would be scratching around trying to find information and then having to piece it all together. I found it hard to find good brands to buy from and find products that were reasonable in price, good quality and nice to use. I would get to stage where I found a product I liked the look of but had to really search to find honest reviews and even when I found them, usually had to sign up for an account and login to view them. So, I decided to create anderra!


The main features of the site are:

  • A glossary – you can learn about the ingredients used to make both natural and synthetic products
  • Product Reviews – honest product reviews that cover cost, the product, it’s ingredients and it’s packaging
  • Brands – a section featuring brands we feel are exceptional in their approach to both products and ethics
  • Blog – keeping you up to date with news, new products and other useful information

We hope your enjoy the site and can find all of the information you are looking for…

Let us know what you think