Your guide to natural and organic living

AloeDent Aloe Vera Whitening Toothpaste

July 8, 2009

An all natural whitening aloe vera toothpaste. Free from fluoride and sodium lauryl sulphate.

“Promotes healthy gums and whitens teeth discoloured by tea & coffee, smoking, red wine and staining”.

  • 100% natural origin
  • Not Suitable for Vegetarians due to inclusion of marine source ingredient (chitosan)
  • Contains no Fluoride
  • Contains no SLS (Sodium Lauryl Sulphate)
How does it work?
  • Aloe Vera – naturally soothing gel
  • Tea Tree Oil – a natural antiseptic
  • Silica – the natural whitener
  • P.V.P – anti staining
  • Peppermint – natural flavour
  • Menthol – natural flavour
  • Vitamin K – for strong healthy teeth

Previous to this product I had used the AloeDent Aloe Vera Toothpaste from the range. The main difference (apart from the whitening) between these two products is the mildness. I thought the whitening toothpaste would be much stronger than the plain aloe vera version – which I found a bit strong for my mouth. This however is much much milder, even for a whitening toothpaste which means it can be used everyday if you have a sensitive mouth.

The texture of this toothpaste was alot more pleasant than many whitening toothpastes which I find a bit thick and gritty to use. The whitening particles (silica) are very small because I wasn’t aware of them when brushing my teeth. The toothpaste was much thinner than the non-whitening version which mean’t the cap had a tendency to fill up with toothpaste and was a bit dribbly to put onto my toothbrush.

And so, to the important part – the whitening power! I don’t smoke, drink coffee or tea (apart from herbal teas) or much red wine so I don’t have particularly stained teeth anyway. I’ve been using it for about 6-8 weeks now and I don’t have a ‘Beverly Hills’ smile but my teeth do look very clean. I therefore feel this is a preventative measure rather than something that is going to restore heavily stained teeth back to pearly white.

AloeDent’s whitening toothpaste only costs £3.42 for 100ml from Trust William which is a very competitive price compared to non-natural alternatives which usually fall around the £5 mark. This is also cheaper than many other online retailers for this product.

Overall a very mild, pleasant toothpaste and a good natural alternative. If you find alot of whitening toothpastes too strong this would be a good product to try.


  • Pros: Very mild, smooth texture
  • Cons: A bit thin and gloopy


Glycerin (Vegatable Source), Sorbitol (plant Origin), Hydrated Silicate (Mineral Origin), Aloe barbadensis, Aqua, Sodium Lauroyl Sarcosinate (protein Derivative), Mentha Piperita (peppermint Oil), PVP (Whitener), Xanthan Gum (Natural Origin), Menthol (natural origin), Phytonadione (Vitamin K), Melaleuca Alternifolia (Tea Tree OiI),Xylitol (plant origin), Sodium Hydroxymethylglycinate (protein origin), Citric Acid, CI 75810 (Chlorophyll-Natural Colouring).

Our company samples were kindly supplied by

Let us know what you think